Connecting Brands with Consumers

Succeeding in the market today is not just about providing products and services based on consumer and shopper insight. It is about moving ahead from insight to foresight and developing consumer goods that redefine your consumer’s tastes and preferences. Consumer goods organizations are re-engineering the way they connect their brands with their consumers based on the following business drivers:

Business to Business (B2B) and Direct to Consumer (D2C) initiatives

Continuous innovation and value chain optimization

Rapid globalization and growth in emerging markets such as APAC and LATAM

Surge of new brands and shopping channels

At Wipro, we have aligned our consumer goods practice around these business driver​s and have invested in strategic themes, which have been built around digital transformation. Our comprehensive set of solutions and services are focused on the dynamic needs of global consumer goods organizations.

Advisory and Business Consulting

Analytics and Insights

Application and Infrastructure Management


Cloud and Mobility

Independent Testing and Validation

Marketing Mix Optimization

Packaged Applications Implementation

Supply Chain

Trade Promotion Management and Optimization

Wipro serves the unique needs of consumer goods companies in the following segments:


Apparel & Footwear

Food & Beverage

Home & Personal Care


We partner with global consumer goods organizations at every stage in the value chain from “Farm to Fork”, “Barley to Beer”, “Crop to Consumer”, “Fiber to Fashion”, and “Chemicals to Cosmetics”. Wipro’s Consumer Goods practice helps its global client partners do business better by creating market differentiation, reaching emerging global markets and connecting with the always-changing and growing power of today’s shopper and consumer.