OVERVIEW
Over 5.3 billion people i.e 77% of the world’s population are now on mobile. This rapid proliferation of mobile technology allows for faster, cost-effective, enhanced-capability devices along with a growing eco-system that often overwhelms decision-makers in taking the right steps to leverage this technology to drive their business results. While a vast majority of organizations have taken the 1st step with BYOD policies in place, very few organizations have progressed beyond the messaging apps for their mobile workforce. While there are good examples of innovative use of mobile technology from a customer-facing perspective, most businesses have yet to evolve the right strategy to fully leverage mobile technologies.